Search Engine Optimization and Web Marketing can be totally useless without the help of Web Analytics. You want to make sure that your efforts are maximizing your results with comprehensive reporting tools that measure a variety of performance factors, including cost and return per keyword, cost and return per search engine, pay-per-click metrics, natural search results analysis, and more.
Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and enhancing and maximizing web usage. There are two forms of web analytics: Off-site analytics and on-site analytics.
Off-site web analytics refers to web measurement and analysis irrespective of whether you own or maintain a website. It includes the measurement of a website’s:
1. potential audience (opportunity)
2. share of voice (visibility)
3. buzz (comments)
that is happening on the Internet as a whole.
On-site web analytics measure a visitor’s journey once they have clicked onto your website. This includes its drivers and conversions (which landing pages encourage people to make a purchase.) On-site web analytics measures the performance of your website in a commercial context. This data is typically compared against key performance indicators for performance, and used to improve a web site or marketing campaign’s audience response.
Web Analytics generate information that helps guide you in the right direction to attract more visitors and revenue.
Web Analytics Boca